Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: Int. edDescription: xxii, 489 p. : ill. ; 23 cmISBN: 9780132345163 (pbk.); 0132345161 (pbk.)Other title: Entertainment marketing and communicationSubject(s): Leisure industry -- United States -- Marketing | Performing arts -- United States -- Marketing | Entertainment events -- United States -- Marketing | Amusements -- United States -- Marketing | Tourism -- United States -- Marketing | Recreation -- United States -- Marketing | Consumer behavior -- United States | Communication in marketing -- United StatesDDC classification: 790.2 LOC classification: GV188.3.U6 | S29 2008Online resources: Table of contents onlyItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00028251 | |
Staff Circulation | APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00028252 | |
Staff Circulation | APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00028253 | |
General Circulation | APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.4 (Browse shelf (Opens below)) | 4 | To be repaired Damaged | 00028254 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
GV188 .T75 2016 c.1 The economics of recreation, leisure and tourism / | GV188.3.G7 C66 1994 c.1 The economics of leisure and sport / | GV188.3.G7 C66 1994 c.2 The economics of leisure and sport / | GV188.3.U6 S29 2008 c.2 Entertainment marketing & communication : | GV188.3.U6 S29 2008 c.4 Entertainment marketing & communication : | GV191.67.W3 W38 2007 c.1 Water based tourism, sport, leisure, and recreation experiences / | GV191.67.W3 W38 2007 c.2 Water based tourism, sport, leisure, and recreation experiences / |
Includes bibliographical references and index.
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