Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: Int. edDescription: xxii, 489 p. : ill. ; 23 cmISBN: 9780132345163 (pbk.); 0132345161 (pbk.)Other title: Entertainment marketing and communicationSubject(s): Leisure industry -- United States -- Marketing | Performing arts -- United States -- Marketing | Entertainment events -- United States -- Marketing | Amusements -- United States -- Marketing | Tourism -- United States -- Marketing | Recreation -- United States -- Marketing | Consumer behavior -- United States | Communication in marketing -- United StatesDDC classification: 790.2 LOC classification: GV188.3.U6 | S29 2008Online resources: Table of contents only
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APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00028251 | |
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APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00028252 | |
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APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00028253 | |
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APU Library Open Shelf | Book | GV188.3.U6 S29 2008 c.4 (Browse shelf (Opens below)) | 4 | To be repaired Damaged | 00028254 |
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| GV181.3 .G73 2000 c.1 Economics of sport and recreation / | GV181.3 .G73 2000 c.2 Economics of sport and recreation / | GV188.3.U6 S29 2008 c.1 Entertainment marketing & communication : | GV188.3.U6 S29 2008 c.3 Entertainment marketing & communication : | GV401 .S3 2010 c.1 Sport facility operations management : | GV706.5 .C63 2008 c.1 Sports in society : | GV713 .B73 2001 c.1 Managing financial resources in sport and leisure service organizations / |
Includes bibliographical references and index.
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