Asia Pacific University Library catalogue


Writing winning business proposals / Richard C. Freed, Shervin Freed, Joseph D. Romano.

By: Freed, Richard C, 1946-Contributor(s): Freed, Shervin | Romano, Joseph DMaterial type: TextTextPublication details: New York : McGraw-Hill, c2011Edition: 3rd edDescription: viii, 311 p. : ill. ; 24 cmISBN: 9780071742320 (pbk.); 0071742328 (pbk.)Subject(s): Proposal writing in business | Business report writingDDC classification: 808.06665 LOC classification: HF5718.5 | .F74 2011
Contents:
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process.
Summary: "The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."-back cover.
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HF5718.5 .F74 2011 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00028554
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5718.3 .M35 2008 c.1 A guide to effective writing / HF5718.3 .P56 1989 c.1 Re: Writing : HF5718.3 .S87 2005 c.1 Public and professional writing : HF5718.5 .F74 2011 c.1 Writing winning business proposals / HF5718.5 .H36 2011 c.1 Handbook for writing proposals / HF5718.5 .H36 2011 c.2 Handbook for writing proposals / HF5718.5 .J39 2000 c.1 How to write proposals and reports that get results /

Includes bibliographical references and index.

Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process.

"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."-back cover.

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