Principles of direct and database marketing / Alan Tapp.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2000Edition: 2nd edDescription: xv, 435 p. : ill. ; 25 cmISBN: 0273646818 (pbk.); 9780273646815 (pbk.)Subject(s): Direct marketingDDC classification: 658.84 LOC classification: HF5415.126 | .T73 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.126 .T73 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00024754 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.126 .T73 2000 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00024753 |
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| HF5415.126 .F56 2001 c.1 Successful affiliate marketing for merchants / | HF5415.126 .M37 2007 c.1 Dream achievers : | HF5415.126 .S76 2008 c.1 Successful direct marketing methods : | HF5415.126 .T73 2000 c.1 Principles of direct and database marketing / | HF5415.126 .T73 2000 c.2 Principles of direct and database marketing / | HF5415.1263 .A53 2007 c.1 Value merchants : | HF5415.1263 .B74 2014 c.1 Business-to-business marketing / |
Includes bibliographical references and index.
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