Asia Pacific University Library catalogue


Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

By: Fitzsimmons, James AContributor(s): Fitzsimmons, Mona JMaterial type: TextTextSeries: The McGraw-Hill/Irwin series operations and decision sciencesPublication details: Boston, [Mass.] : McGraw-Hill, 2011Edition: 7th int. edDescription: 541 p. : ill. ; 28 cmISBN: 9780071289276 (pbk.) ; 0071289275 (pbk.) Subject(s): Service industries -- Management | Management and Business StudiesDDC classification: 658 LOC classification: HD9980.5 | .F58 2011
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HD9980.5 .F58 1994 c.1 Service management for competitive advantage / HD9980.5 .F58 1998 c.1 Service management : HD9980.5 .F58 1998 c.2 Service management : HD9980.5 .F58 2011 c.2 Service management : HD9980.5 .G76 2000 c.2 Service management and marketing : HD9980.5 .G76 2007 c.1 Service management and marketing : HD9980.5 .H64 1997 c.1 Essentials of services marketing /

Previous ed.: 2008.

Ill. and text on inside covers.

Includes bibliographical references and index.

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