Principles of services marketing / Adrian Palmer.
Material type:
TextPublication details: Maidenhead : McGraw-Hill Education, c2011Edition: 6th edDescription: xvii, 525 p. : ill. ; 25 cmISBN: 9780077129514 (pbk.); 0077129512 (pbk.)Subject(s): Service industries -- Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.13 | .P35 2011
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APU Library Open Shelf | Book | HF5415.13 .P35 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011720 |
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| HF5415.13 .P35 1998 c.1 Principles of services marketing / | HF5415.13 .P35 2001 c.1 Principles of services marketing / | HF5415.13 .P35 2001 c.2 Principles of services marketing / | HF5415.13 .P35 2011 c.1 Principles of services marketing / | HF5415.13 .P37 2002 c.1 Strategic marketing management : | HF5415.13 .P47 1999 c.1 Basic marketing : | HF5415.13 .P47 1999 c.2 Basic marketing : |
Previous ed.: 2008.
Formerly CIP. Uk
Includes bibliographical references and index.
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