Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextPublication details: New York : McGraw-Hill Education, c2015Edition: 10th edDescription: xxxiv, 842 p. : col. ill. ; 28 cmISBN: 9780078028977 (hbk.); 0078028973 (hbk.)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B45 2015Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
General Circulation | APU Library Open Shelf | Book | HF5823 .B45 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00032249 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5823 .A48 2010 c.1 Advertising creative : | HF5823 .B37 2008 c.1 The advertising concept book : | HF5823 .B37 2008 c.2 The advertising concept book : | HF5823 .B45 2015 c.1 Advertising and promotion : | HF5823 .B45 2015 c.1 Advertising and promotion : | HF5823 .B45 2015 c.2 Advertising and promotion : | HF5823 .B45 2018 c.2 Advertising and promotion : |
Includes index.
There are no comments on this title.