Asia Pacific University Library catalogue


No size fits all : from mass marketing to mass handselling / by Tom Hayes and Michael S. Malone.

By: Hayes, TomContributor(s): Malone, Michael S. (Michael Shawn), 1954-Material type: TextTextPublication details: New York : Portfolio, c2009Description: viii, 274 p. ; 24 cmISBN: 9781591842675 (hbk.)Subject(s): Telemarketing | Business networks | Consumer behaviorDDC classification: 658.872 LOC classification: HF5415.1265 | .H39 2009Online resources: Contributor biographical information | Publisher description
Contents:
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.1265 .H39 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027937
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.1265 .H39 2009 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027938
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.1265 .H39 2009 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00029054
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5415.1265 .H36 2014 c.2 Everybody writes : HF5415.1265 .H39 2009 c.1 No size fits all : HF5415.1265 .H39 2009 c.2 No size fits all : HF5415.1265 .H39 2009 c.3 No size fits all : HF5415.1265 .H46 2013 c.1 Digital marketing analytics : HF5415.1265 .H46 2013 c.2 Digital marketing analytics : HF5415.1265 .H67 2012 c.3 Go mobile :

Includes index.

Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.

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