Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher.
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TextPublication details: Oxford ; New York : Oxford University Press, 2008Description: 288 p., [16] p. of plates : col. ill. ; 25 cmISBN: 9780199228010 (hbk.)Subject(s): Advertising -- Great Britain -- History -- 20th centuryDDC classification: 659.10941 LOC classification: HF5813.G7 | F64 2008| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HF5813.G7 F64 2008 c.1 (Browse shelf (Opens below)) | 1 | Available | 00033327 |
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| HF5719 .F67 2022 c.1 How to write reports and proposals : create attention-grabbing documents that achieve your goals / | HF5811 .W8 2017 c.1 The attention merchants : | HF5811 .W8 2017 c.2 The attention merchants : | HF5813.G7 F64 2008 c.1 Powers of persuasion : | HF5822.P38 F45 2015 c.1 The anatomy of humbug : | HF5822.P38 F45 2015 c.2 The anatomy of humbug : | HF5823 .A48 2017 c.1 Advertising creative : |
Includes bibliographical references (p. [256]-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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