Strategic management in action / Mary Coulter.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005Edition: 3rd edDescription: xv, 350 p. : ill. ; 26 cmISBN: 0131293885 (pbk.); 9780131293885 (pbk.)Subject(s): Strategic planningDDC classification: 658.4012 LOC classification: HD30.28 | .C68 2005Online resources: Table of contents
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD30.28 .C68 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00004983 |
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| HD30.28 .C65 1997 c.4 Strategic management : | HD30.28 .C65 2002 c.1 Corporate strategy / | HD30.28 .C65 2002 c.2 Corporate strategy / | HD30.28 .C68 2005 c.1 Strategic management in action / | HD30.28 .C68 2008 c.2 Strategic management in action / | HD30.28 .C68 2013 c.1 Strategic management in action / | HD30.28 .D38 2004 c.1 Strategic management : |
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
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