Asia Pacific University Library catalogue


DEVELOPING A THEORETICAL FRAMEWORK FOR THE IMPLEMENTATION OF (A-CRM) : A CASE STUDY OF A HOTEL IN MALAYSIA / TAN ENG ENG.

By: TAN ENG ENG (DH007689)Contributor(s): Margaret A/P Subramaniam [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2014Description: 341 p. : ill. ; 30 cmLOC classification: PM-26-38Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in Technology Management.
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in Technology Management.

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