Asia Pacific University Library catalogue


Marketing research / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin C [author.]Contributor(s): Bush, Ronald F [author.] | Sinha, NilanjanaMaterial type: TextTextPublication details: Harlow : Pearson, 2014Edition: 7th edDescription: 487 p. : ill. ; 26 cmISBN: 9780273768517 (pbk.); 0273768514 (pbk.)Subject(s): Marketing research -- Textbooks | Management and Business StudiesDDC classification: 658.83 LOC classification: HF5415.2 | .B87 2014
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HF5415.2 .B87 2003 c.1 Marketing research : HF5415.2 .B87 2003 c.1 Marketing research : HF5415.2 .B87 2014 c.1 Marketing research / HF5415.2 .B87 2014 c.2 Marketing research / HF5415.2 .C45 1991 c.1 The essence of marketing research / HF5415.2 .C45 1997 c.1 Marketing research / HF5415.2 .C45 1997 c.2 Marketing research /

Authorised adaptation of the 7th United States edition.

Includes bibliographical references and index.

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