Marketing strategy / O.C. Ferrell, Michael D. Hartline.
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TextPublication details: Mason, OH : South-Western/Cengage Learning, c2014Edition: 6th edDescription: xxvi, 347 p. : ill. (some col.), map ; 26 cmISBN: 9781285084794 (pbk.); 1285084799 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF5415.13 | .F47 2014
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APU Library Open Shelf | Book | HF5415.13 .F47 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011444 | |
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APU Library Open Shelf | Book | HF5415.13 .F47 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011445 |
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| HF5415.13 .D86 2005 c.1 Principles of advertising & IMC / | HF5415.13 .D86 2005 c.2 Principles of advertising & IMC / | HF5415.13 .D86 2005 c.3 Principles of advertising & IMC / | HF5415.13 .F47 2014 c.1 Marketing strategy / | HF5415.13 .F47 2014 c.2 Marketing strategy / | HF5415.13 .G55 2009 c.1 Strategic marketing planning / | HF5415.13 .G55 2009 c.2 Strategic marketing planning / |
Includes bibliographical references and indexes.
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