The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Pub., c2004Description: xiii, 257 p. : ill. ; 25 cmISBN: 1578519535 (hbk.); 9781578519538 (hbk.)Subject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessDDC classification: 658.4 LOC classification: HD41 | .P73 2004Online resources: Table of contents
Contents:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD41 .P73 2004 c.1 (Browse shelf (Opens below)) | 1 | Withdrawn Weeded (No use restrictions) | 00004479 | |
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APU Library Open Shelf | Book | HD41 .P73 2004 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00026161 | |
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General Circulation
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APU Library Open Shelf | Book | HD41 .P73 2004 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00026122 |
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| HD41 .P67 1980 c.2 Competitive strategy : | HD41 .P67 1998 c.2 Competitive strategy : | HD41 .P67 1998 c.3 Competitive strategy : | HD41 .P73 2004 c.1 The future of competition : | HD41 .P73 2004 c.2 The future of competition : | HD41 .P73 2004 c.3 The future of competition : | HD41 .W43 1997 c.1 Wharton on dynamic competitive strategy / |
Includes index.
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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