Asia Pacific University Library catalogue


A STUDY ON FACTORS INFLUENCING PURCHASING BEHAVIOR ON SMARTPHONES : MALAYSIAN CONSUMER' PERSPECTIVES / TAN HUA YI

By: TAN HUA YI (TP025429)Contributor(s): Sueraya binti Mohamed Alwie [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2014Description: 89 p. : ill. ; 30 cmLOC classification: PG-20-4153Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.
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A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.

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