Asia Pacific University Library catalogue


Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

By: McDaniel, Carl, JrContributor(s): Lamb, Charles W | Hair, Joseph FMaterial type: TextTextPublication details: [Mason, Ohio?] : South-Western Cengage Learning, c2013Edition: 12th edDescription: 1 v. (various pagings) : ill., maps ; 28 cmISBN: 9781133273875 (pbk.) ; 1133273874 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M33 2013
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HF5415 .L68 2002 c.9 Principles of service marketing and management / HF5415 .M33 2011 c.1 Introduction to marketing / HF5415 .M33 2011 c.2 Introduction to marketing / HF5415 .M33 2013 c.1 Introduction to marketing / HF5415 .M37 1988 c.1 Marketing classics : HF5415 .M37 1988 c.1 Marketing management. HF5415 .M37 1994 c.1 Marketing and entrepreneurship :

Previous ed.: 2011.

"International edition"--Cover and t.p. verso.

Formerly CIP. Uk

Includes bibliographical references and index.

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