Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
Material type: TextPublication details: [Mason, Ohio?] : South-Western Cengage Learning, c2013Edition: 12th edDescription: 1 v. (various pagings) : ill., maps ; 28 cmISBN: 9781133273875 (pbk.) ; 1133273874 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M33 2013Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415 .M33 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00036091 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .M33 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015349 | |
General Circulation | APU Library Open Shelf | Book | HF5415 .M33 2013 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00015350 |
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HF5415 .L68 2002 c.9 Principles of service marketing and management / | HF5415 .M33 2011 c.1 Introduction to marketing / | HF5415 .M33 2011 c.2 Introduction to marketing / | HF5415 .M33 2013 c.1 Introduction to marketing / | HF5415 .M37 1988 c.1 Marketing classics : | HF5415 .M37 1988 c.1 Marketing management. | HF5415 .M37 1994 c.1 Marketing and entrepreneurship : |
Previous ed.: 2011.
"International edition"--Cover and t.p. verso.
Formerly CIP. Uk
Includes bibliographical references and index.
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