Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.
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TextPublication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009Description: xiv, 292 p. : ill. ; 24 cmISBN: 9780470519226 (pbk.)Subject(s): Marketing | SustainabilityDDC classification: 658.802 LOC classification: HF5415 | .B45 2009| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415 .B45 2009 c.1 (Browse shelf (Opens below)) | 1 | Checked out | 23/10/2023 | 00011817 |
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APU Library Open Shelf | Book | HF5415 .B45 2009 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010300 | |
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APU Library Open Shelf | Book | HF5415 .B45 2009 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011207 |
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| HF5415 .A76 2009 c.5 Marketing : | HF5415 .A85 1996 c.1 Strategic marketing : | HF5415 .B45 2009 c.1 Sustainability marketing : | HF5415 .B45 2009 c.2 Sustainability marketing : | HF5415 .B57 2001 c.1 Successful e-business strategy : | HF5415 .B66 1985 c.1 The marketing edge : | HF5415 .B66 2005 c.1 Contemporary marketing / |
Includes bibliographical references and index.
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
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