Asia Pacific University Library catalogue


Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.

By: Burgelman, Robert AContributor(s): Maidique, Modesto A | Wheelwright, Steven C, 1943-Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2001Edition: 3rd edDescription: xiii, 990 p. : ill. ; 26 cmISBN: 0072312831 (pbk.); 0071189335 (pbk.); 9780071189330 (pbk.)Subject(s): Technological innovations -- Management | New products -- Management | High technology industries -- ManagementDDC classification: 658.514 LOC classification: HD45 | .B87 2001Online resources: Publisher description | Table of contents
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Book HD45 .B87 2001 c.1 (Browse shelf (Opens below)) 1 Available 00010296

Includes bibliographical references and indexes.

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