Product management & strategy / Donald R. Lehmann ... [et al.]
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TextPublication details: Shah Alam, Selangor : McGraw Hill (Malaysia), 2010Description: xvi, 384 p. : ill. ; 26 cmISBN: 9789675771170 (pbk.)Other title: Product management and strategy [Portion of title]Subject(s): Product managementDDC classification: 658.56 LOC classification: HF5415.15 | .P76 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .P76 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010174 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .P76 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010313 |
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| HF5415.15 .G55 2007 c.3 Authenticity : | HF5415.15 .H57 1998 c.1 The creative priority : | HF5415.15 .M87 2000 c.1 Brand storm : | HF5415.15 .P76 2010 c.1 Product management & strategy / | HF5415.15 .P76 2010 c.2 Product management & strategy / | HF5415.15 .S46 2005 c.1 Brand positioning : | HF5415.15 .S46 2005 c.2 Brand positioning : |
Includes bibliographical references and index.
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