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AN EXPLANATORY STUDY ON THE USES AND GRATIFICATION THEORY AND SOCIAL MEDIA MARKETING AFFECTING THE ONLINE PURCHASING BEHAVIOR OF CUSTOMERS IN MALAYSIA / ZUBEIR BHUGELOO.

By: ZUBEIR BHUGELOO (TP027651)Contributor(s): Abdul Hadi Che [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University , 2014Description: 85 p. : ill, ; 30 cmLOC classification: PG-20-4532Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Media Marketing.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-20-4532 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00015429

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Previous	PG-20-4529 A CORRELATIONAL STUDY OF JOB BURNOUT AMONG PUBLIC SECTOR EMPLOYEES IN KUALA LUMPUR /	PG-20-4530 AN EVALUATION ON THE IMPACT OF ONLINE SHOCKVERTISING TOWARD THE DIGITAL NATIVES /	PG-20-4531 TV ADVERTISEMENT AFFECT CHILDREN BEHAVIOUR /	PG-20-4532 AN EXPLANATORY STUDY ON THE USES AND GRATIFICATION THEORY AND SOCIAL MEDIA MARKETING AFFECTING THE ONLINE PURCHASING BEHAVIOR OF CUSTOMERS IN MALAYSIA /	PG-20-4533 AN EXPLANATORY STUDY ON THE EFFECT OF THE BLOG PRODUCT REVIEW TOWARDS PURCHASE INTENTIONS AMONG ONLINE CONSUMER IN KLANG VALLEY /	PG-20-4534 A STUDY ON THE IMPACTS THAT AFFECTS ONLINE BUYING BEHAVIOR AMONG STUDENT IN HASANUDDIN UNIVERSITY, MAKASSAR /	PG-20-4535 THE PRACTICE OF CORPORATE GOVERNANCE ENHANCES INVESTOR CONFIDENCE: AN EMPIRICAL STUDY ON PUBLIC LISTED COMPANIES IN MALAYSIA /	Next

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Media Marketing.

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Asia Pacific University Library catalogue

AN EXPLANATORY STUDY ON THE USES AND GRATIFICATION THEORY AND SOCIAL MEDIA MARKETING AFFECTING THE ONLINE PURCHASING BEHAVIOR OF CUSTOMERS IN MALAYSIA / ZUBEIR BHUGELOO.

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