Asia Pacific University Library catalogue


SOCIAL MEDIA MARKETING INFLUENCES ON THE CONSUMER PURCHASE INTENTION IN MALAYSIA / CHONG TAK SHENG.

By: CHONG TAK SHENGContributor(s): Ms. Thenmozly Pandurengan [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 78 p. : ill. ; 30 cmLOC classification: PG-20-4605Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in Marketing Management.
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A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in Marketing Management.

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