Asia Pacific University Library catalogue


THE INFLUENCE OF PRICE, FOOD QUALITY, SERVICE QUALITY, RESTAURANT IMAGE AND CUSTOMER PERCEIVES VALUE TOWARDS CUSTOMER SATISFACTION ON FAST FOOD RESTAURANT (MALAYSIA) / PEMA SANGMU SHERPA.

By: PEMA SANGMU SHERPAContributor(s): Khoo Jing Xian [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 47 p. : ill. ; 30 cmLOC classification: PG-20-4625Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.
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A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.

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