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AN EXPLANATORY STUDY ON PRICE, BRAND AWARENESS AND SOCIAL INFLUENCE TOWARDS SMARTPHONE PURCHASE INTENTION AMONG UNDERGRADUATES IN ASIA PACIFIC UNIVERSITY / LIEW MONG YEE.

By: LIEW MONG YEE (TP025677)Contributor(s): Ms. Thenmozly Pandurengan [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 87 p. : ill. ; 30 cmLOC classification: PG-20-4736Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-20-4736 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00014885

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Previous	PG-20-4733 THE STUDY OF APPLYING THE DARK TRIAD OF PERSONALITY IN THE DETECTION OF OCCUPATIONAL FRAUD AMONG EMPLOYEES IN MALAYSIA /	PG-20-4734 INTERNAL AUDITORS RESPONSIBILITY FOR DETECTING AND REDUCING CORPORATE FRAUD IN SAUDI ARABIA /	PG-20-4735 AN EXPLANATORY STUDY ON THE IMPACT OF OCCUPATIONAL STRESS, JOB SATISFACTION AND MOTIVATION TOWARDS EMPLOYEE PERFORMANCE IN PUBLIC SECTOR IN YEMEN /	PG-20-4736 AN EXPLANATORY STUDY ON PRICE, BRAND AWARENESS AND SOCIAL INFLUENCE TOWARDS SMARTPHONE PURCHASE INTENTION AMONG UNDERGRADUATES IN ASIA PACIFIC UNIVERSITY /	PG-20-4737 THE CHALLENGES AND OPPORTUNITIES FOR THE MOBILE MONEY TRANSFER IN TANZANIA /	PG-20-4738 AN EXPLORATORY STUDY OF CORRELATION BETWEEN BRAND AESTHETICS, CORPORATE CULTURE AND INTERNET BRANDING TOWARDS BRAND EQUITY AMONG PEOPLE AGED 18 TO 30 IN MALAYSIA /	PG-20-4739 A STUDY OF KNOWLEDGE MANAGEMENT TOWARDS INNOVATION AMONG THE PRIVATE ORGANIZATIONS IN TANZANIA /	Next

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.

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Asia Pacific University Library catalogue

AN EXPLANATORY STUDY ON PRICE, BRAND AWARENESS AND SOCIAL INFLUENCE TOWARDS SMARTPHONE PURCHASE INTENTION AMONG UNDERGRADUATES IN ASIA PACIFIC UNIVERSITY / LIEW MONG YEE.

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