Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
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TextPublication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2015Edition: 11th edDescription: 419 p. : col. ill. ; 29 cmISBN: 9780273787136 (pbk.)Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.32 | .S35 2015
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APU Library Open Shelf | Book | HF5415.32 .S35 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00033903 | |
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| HF5415.32 .R53 1997 c.1 Understanding customers / | HF5415.32 .S35 2007 c.2 Consumer behavior / | HF5415.32 .S35 2010 c.2 Consumer behavior / | HF5415.32 .S35 2015 c.1 Consumer behavior / | HF5415.32 .S35 2015 c.2 Consumer behavior / | HF5415.32 .S65 2007 c.1 Consumer behavior : | HF5415.32 .S65 2009 c.1 Consumer behavior : |
Includes bibliographical references and indexes.
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