Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
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TextPublication details: Boston : McGraw-Hill Irwin, c2014Edition: 12th int. student edDescription: xxvii, 772 p. : co. ill. ; 26 cm. 1 CD-ROM (4 3/4 in.)ISBN: 9789814607537 (pbk.); 9814607533 (pbk.); 978981460753D (CD-ROM); 978460753D (CD-ROM)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H39 2014
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| HF5415.33.U6 H39 2010 c.2 Consumer behavior : | HF5415.33.U6 H39 2010 c.3 Consumer behavior : | HF5415.33.U6 H39 2014 c.1 Consumer behavior : | HF5415.33.U6 H39 2014 c.2 Consumer behavior : | HF5415.33.U6 H39 2014 c.3 Consumer behavior : | HF5415.335 .G74 1999 c.1 1,001 ways to keep customers coming back : | HF5415.335 .H39 2008 c.1 Measuring customer satisfaction and loyalty : |
Includes index.
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