Marketing management / Greg W. Marshall, Mark W. Johnston.
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TextPublication details: Boston : McGraw-Hill Irwin, c2016Edition: 2nd edDescription: 549 p. : col. ill. ; 28 cmISBN: 9789814738637 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M37 2016
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APU Library Open Shelf | Book | HF5415.13 .M37 2016 c.1 (Browse shelf (Opens below)) | 1 | Available | 00033901 | |
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APU Library Open Shelf | Book | HF5415.13 .M37 2016 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00033902 |
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| HF5415.13 .M37 2012 c.1 Marketing in Asia / | HF5415.13 .M37 2012 c.2 Marketing in Asia / | HF5415.13 .M37 2012 c.3 Marketing in Asia / | HF5415.13 .M37 2016 c.1 Marketing management / | HF5415.13 .M37 2016 c.2 Marketing management / | HF5415.13 .M85 2008 c.1 Marketing management : | HF5415.13 .P35 2001 c.1 Principles of services marketing / |
Includes bibliographical references and indexes.
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