Asia Pacific University Library catalogue


Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman.

By: Goodman, John AMaterial type: TextTextPublication details: New York : AMACOM, c2009Description: xiv, 256 p. : ill. ; 24 cmISBN: 9780814413333 (hbk.); 0814413331 (hbk.)Subject(s): Customer services | Customer relations -- ManagementLOC classification: HF5415.5 | .G66 2009
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Book HF5415.5 .G66 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00015951
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Book HF5415.5 .G66 2009 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00015952
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HF5415.5 .G54 1992 c.1 It's not my department! : HF5415.5 .G65 2002 c.1 CRM automation / HF5415.5 .G66 2000 c.1 Monitoring, measuring, and managing customer service / HF5415.5 .G66 2009 c.1 Strategic customer service : HF5415.5 .G66 2009 c.2 Strategic customer service : HF5415.5 .G74 2001 c.2 CRM at the speed of light : HF5415.5 .G74 2004 c.1 CRM at the speed of light :

Includes bibliographical references and index.

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