Innovation management and new product development / Paul Trott.
Material type: TextPublication details: Harlow : Pearson, c2017Edition: 6th edDescription: xxix, 635 p. : ill. ; 25 cmISBN: 9781292133423 (pbk.)Subject(s): Technological innovations -- Management | Industrial management | Product managementDDC classification: 658.5/75 LOC classification: HD45 | .T76 2017Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HD45 .T76 2017 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015163 | |
General Circulation | APU Library Open Shelf | Book | HD45 .T76 2017 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015164 | |
General Circulation | APU Library Open Shelf | Book | HD45 .T76 2017 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00038121 |
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Revised edition of the author's Innovation management and new product development, 2012.
Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
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