AN EXPLANATORY STUDY ON TECHNOLOGY-BASED CRM, INFORMATION FACTOR, CUSTOMER ORIENTATION TOWARDS THE EFFECTIVENESS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AMONG BANKING INDUSTRY IN MALAYSIA / LIM LYNN.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 104 p. : ill. ; 30 cmLOC classification: PG-20-4925Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: International Business Management.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Undergraduate Theses | PG-20-4925 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00015085 |
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: International Business Management.
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