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A STUDY ON THE FACTORS INFLUENCING ONLINE PURCHASE INTENTION AMONG GENERATION Y IN MALAYSIA / LIP SHU KEAN .

By: LIP SHU KEAN (TP031513)Contributor(s): Ms. Riaz Fathima binti Omar Farouk [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 113 p. : ill. ; 30 cmLOC classification: PG-20-4949Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-20-4949 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00015029

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Previous	PG-20-4946 THE IMPACT OF EMOTIONAL INTELLIGENCE ON TEAM PERFORMANCE AMONG ACADEMIC STAFF IN PRIVATE HIGHER EDUCATION INSTITUTES IN MALAYSIA: A STUDY OF ASIA PACIFIC UNIVERSITY OF TECHNOLOGY AND INNOVATION (APU) /	PG-20-4947 BARRIERS TOWARDS INWARD FDI - A STUDY ON MALDIVIAN SMES /	PG-20-4948 A STUDY ON PRODUCT QUALITY, PRICE, CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TOWARDS CUSTOMER SATISFACTION AMONG GENERATION Y IN SRI PETALING /	PG-20-4949 A STUDY ON THE FACTORS INFLUENCING ONLINE PURCHASE INTENTION AMONG GENERATION Y IN MALAYSIA /	PG-20-4950 TO IDENTIFY THE RELATIONSHIP BETWEEN SELF-CONCEPT, IN-STORE ENVIRONMENTAL STIMULI AND FASHION INVOLVEMENT /	PG-20-4951 MALAYSIA AUTOMOTIVE INDUSTRY AND ELECTRONIC PROCUREMENT ADOPTION /	PG-20-4952 PROFILING THE FINANCIAL INVESTMENT DECISION MAKING AMONG MALAYSIAN ADULTS USING NET WORTH APPROACH /	Next

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.

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Asia Pacific University Library catalogue

A STUDY ON THE FACTORS INFLUENCING ONLINE PURCHASE INTENTION AMONG GENERATION Y IN MALAYSIA / LIP SHU KEAN .

Browsing APU Library shelves, Shelving location: Reference Collection, Collection: Undergraduate Theses Close shelf browser (Hides shelf browser)