Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2017Edition: 3rd edDescription: xxiv, 600 p. : ill. ; 24 cmISBN: 9781119236252 (hbk.)Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Information storage and retrieval systems -- MarketingLOC classification: HF5415.5 | .P47 2017
Contents:
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.5 .P47 2017 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014969 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.5 .P47 2017 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014970 |
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| HF5415.5 .P44 2013 c.2 Customer relationship management / | HF5415.5 .P45 2017 c.1 An introduction to service design / | HF5415.5 .P47 2017 c.1 Managing customer experience and relationships : | HF5415.5 .P47 2017 c.2 Managing customer experience and relationships : | HF5415.5 .R45 1998 c.3 Relationship marketing for competitive advantage : | HF5415.5 .R59 2018 c.1 Orchestrating experiences : collaborative design for complexity / | HF5415.5 .S49 1998 c.2 Customers.com : |
Includes bibliographical references and index.
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
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