Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary.
Material type: TextPublication details: Indianapolis, Ind. : Que Publishing, c2013Description: xvii, 364 p. : ill. ; 23 cmISBN: 9780789750303 (pbk.); 0789750309 (pbk.)Subject(s): Internet marketing | Digital media | Social media | Marketing -- ManagementDDC classification: 658.87 LOC classification: HF5415.1265 | .H46 2013Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.1265 .H46 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00038289 | |
General Circulation | APU Library Open Shelf | Book | HF5415.1265 .H46 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00038392 |
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HF5415.1265 .H39 2009 c.1 No size fits all : | HF5415.1265 .H39 2009 c.2 No size fits all : | HF5415.1265 .H39 2009 c.3 No size fits all : | HF5415.1265 .H46 2013 c.1 Digital marketing analytics : | HF5415.1265 .H46 2013 c.2 Digital marketing analytics : | HF5415.1265 .H67 2012 c.3 Go mobile : | HF5415.1265 .H67 2012 c.4 Go mobile : |
Includes index.
Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- Making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence.
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