Asia Pacific University Library catalogue


ANTECEDENTS AND CONSEQUENCES OF ONLINE REVIEWS AND THEIR INFLUENCE ON ATTITUDE CHANGE IN GENERATION Y ONLINE SHOPPERS / IVER VERONIKA.

By: IVER VERONIKA (TP036677)Contributor(s): Sugitha P. Kanniaseelan [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: ill. ; 30 cmSubject(s): Consumer behavior -- Malaysia | Electronic commerce -- MalaysiaLOC classification: PM-27-72Online resources: Available in APres - Requires login to view full text. Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in International Business Communication (UCMF1502IBC)
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in International Business Communication (UCMF1502IBC)




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