ANTECEDENTS AND CONSEQUENCES OF ONLINE REVIEWS AND THEIR INFLUENCE ON ATTITUDE CHANGE IN GENERATION Y ONLINE SHOPPERS / IVER VERONIKA.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: ill. ; 30 cmSubject(s): Consumer behavior -- Malaysia | Electronic commerce -- MalaysiaLOC classification: PM-27-72Online resources: Available in APres - Requires login to view full text. Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in International Business Communication (UCMF1502IBC)Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reference | APIIT Library Reference Collection | Masters Theses | PM-27-72 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037045 |
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in International Business Communication (UCMF1502IBC)
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