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FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN THE COFFEE OUTLETS INDUSTRY IN MALAYSIA : THE MEDIATING ROLE OF PERCEIVED VALUE / LIM HUI YING.

By: LIM HUI YING (TP037155)Contributor(s): Mr. Tee Poh Kiong [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 86 p. : ill. ; 30 cmSubject(s): Customer loyalty -- MalaysiaLOC classification: PM-27-85Online resources: Available in APres - Requires login to view full text. Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in Global Marketing Management (UCMF1411GMM).

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Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Reference	APIIT Library Reference Collection	Masters Theses	PM-27-85 (Browse shelf (Opens below))	1	Not for loan (Restricted access)	Available in APres		00037010

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Previous	PM-27-82 ASSESSING AN EFFICIENCY LEVEL OF CONTENT MARKETING THROUGH THE ELECTRONIC COMMUNICATION TOOL- ELECTRONIC MAIL : FACTOR ENCOURAGING TO OPT IN & FORWARD ELECTRONIC MAIL AMONG Y GENERATION IN E-COMMERCE INDUSTRY IN KUALA LUMPUR, MALAYSIA /	PM-27-83 THE EFFECTS OF CONSUMERS' BEHAVIOURAL INTENTIONS ON SERVICE RECOVERY SATISFACTION IN 4 & 5 STARS HOTEL IN KUALA LUMPUR, MALAYSIA /	PM-27-84 AN EXPLANATORY STUDY : THE INFLUENCE OF USER'S RECOMMENDATION ON CUSTOMER PURCHASE INTENTION UNDER SOCIAL COMMERCE /	PM-27-85 FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN THE COFFEE OUTLETS INDUSTRY IN MALAYSIA : THE MEDIATING ROLE OF PERCEIVED VALUE /	PM-27-86 FACTORS INFLUENCING MOBILE MONEY TRANSFER ADOPTION AMONG GENERATION Y IN MALAYSIA /	PM-27-87 A STUDY ON THE FACTORS THAT INFLUENCE STUDENT BEHAVIOURAL INTENTIONS TO USE SMART DEVICES AS REPLACEMENT OF TEXTBOOKS /	PM-27-88 THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN THE HOTEL INDUSTRY OF ADDIS ABABA, ETHIOPIA /	Next

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in Global Marketing Management (UCMF1411GMM).

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Asia Pacific University Library catalogue

FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN THE COFFEE OUTLETS INDUSTRY IN MALAYSIA : THE MEDIATING ROLE OF PERCEIVED VALUE / LIM HUI YING.

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