THE FACTORS INFLUENCING GENERATION Y's CONSUMPTION BEHAVIOR OF FAST FOOD IN KLANG VALLEY, MALAYSIA / WONG SEOW CHING.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 73 p. : ill. ; 30 cmSubject(s): Convenience foods -- Health aspects -- Malaysia | Fast food restaurants -- Malaysia | Generation YLOC classification: PG-23-0015Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APU Library Library Workroom | Undergraduate Theses | PG-23-0015 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037187 |
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Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
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