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A STUDY ON FACTORS TOWARDS SMARTPHONE CONSUMERS PURCHASING BEHAVIOUR AMONG GENERATION Y IN MALAYSIA / LEE KAR HUEI.

By: LEE KAR HUEI (TP039762)Contributor(s): Mr. Tee Poh Kiong [Supervisor]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 174 p. : ill. ; 30 cmSubject(s): Consumer behavior -- Smartphones -- Young consumers | Shopping -- Psychological aspectsLOC classification: PG-23-0056Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-23-0056 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00037305

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Previous	PG-24-0029 A STUDY ON THE EFFECTIVENESS OF INTERNAL AUDITOR IN PREVENTING AND DETECTING FINANCIAL STATEMENT FRAUD IN PUBLIC LISTED COMPANIES IN MALAYSIA /	PG-24-0034 IMPACT OF EXCHANGE RATE FLUCTUATIONS ON THE STOCK MARKET PERFORMANCE IN MALAYSIA /	PG-24-0037 AN INFLUENCE OF TAX COMPLEXITY ON LEVEL OF TAX EVASION ATTITUDE AMONG INDIVIDUAL TAXPAYERS IN MALAYSIA /	PG-23-0056 A STUDY ON FACTORS TOWARDS SMARTPHONE CONSUMERS PURCHASING BEHAVIOUR AMONG GENERATION Y IN MALAYSIA /	PG-23-0059 A STUDY ON SOCIAL MEDIA MARKETING, TRUST, AND CUSTOMER SATISFACTION TOWARDS ONLINE APPARELS PURCHASING BEHAVIOUR AMONG STUDENTS IN PRIVATE UNIVERSITY IN KLANG VALLEY /	PG-23-0060 JOB SATISFACTION AMONG SECONDARY SCHOOL TEACHERS IN TANZANIA /	PG-23-0061 A STUDY ON PACKAGING, PERCEIVED RISK, SERVICE QUALITY TOWARDS CONSUMER PURCHASE DECISION ON ONLINE SHOPPING IN MALAYSIA /	Next

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management.

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Asia Pacific University Library catalogue

A STUDY ON FACTORS TOWARDS SMARTPHONE CONSUMERS PURCHASING BEHAVIOUR AMONG GENERATION Y IN MALAYSIA / LEE KAR HUEI.

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