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A STUDY OF THE ONLINE BUYING BEHAVIOR OF THE GEN Y IN MAURITIUS / BOOLKAH KESHIKA.

By: BOOLKAH KESHIKA (TP034405)Contributor(s): Mr. Khoo Jing Xian [Supervisor]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 147 p. : ill. ; 30 cmSubject(s): Teleshopping -- Mauritius | Consumer behavior | Young adult consumers -- Mauritius | Generation Y -- MauritiusLOC classification: PG-23-0070Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).

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Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Reference	APU Library Library Workroom	Undergraduate Theses	PG-23-0070 (Browse shelf (Opens below))	1	Not for loan (Restricted access)	Available in APres		00037320

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Previous	PG-23-0066 A STUDY ON CAMPUS ENVIRONMENT, CURRICULUM AND EXTRA-CURRICULAR ACTIVITY TOWARDS EMPLOYABILITY AMONG A.P.U GRADUATES /	PG-23-0067 A STUDY ON CAMPUS RESOURCES, INTERNATIONAL STUDENT ATTITUDES AND CROSS-CULTURAL COMPETENCE TOWARDS ACADEMIC PERFOMANCE OF INTERNATIONAL STUDENTS IN MALAYSIA /	PG-23-0069 A STUDY ON ADOPTION OF E-BANKING IN PAKISTAN /	PG-23-0070 A STUDY OF THE ONLINE BUYING BEHAVIOR OF THE GEN Y IN MAURITIUS /	PG-23-0073 AN EXPLANATORY STUDY ON FACTORS AFFECTING THE PURCHASE INTENTION ON FASHION APPARELS AMONG A.P.U STUDENTS IN MALAYSIA /	PG-23-0078 THE EFFECTIVENESS OF EMOTIONAL INTELLIGENCE IN IMPROVING EDUCATOR PERFORMANCE IN HIGHER EDUCATION IN MALAYSIA /	PG-23-0079 AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY /	Next

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).

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Asia Pacific University Library catalogue

A STUDY OF THE ONLINE BUYING BEHAVIOR OF THE GEN Y IN MAURITIUS / BOOLKAH KESHIKA.

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