EMPIRICAL RESEARCH THE INFLUENCING FACTORS OF WECHAT PAYMENT ON CONSUMER ONLINE SHOPPING BEHAVIOUR AMONG WORKING ADULTS IN BEIJING, CHINA / LYU SHUANG.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 118 p. : ill. ; 30 cmSubject(s): Consumer behavior -- China | Social media -- Economic aspects | Online shopping behaviorLOC classification: PM-28-30Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA).
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Reference
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APU Library Reference Collection | Masters Theses | PM-28-30 (Browse shelf (Opens below)) | 1 | Not for loan | 00037641 |
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A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA).
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