Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
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TextPublication details: New York, NY : McGraw-Hill Education, [2017]Edition: 15th ed. ; International edDescription: xxxi, 714 p. : col. ill. ; 28 cmISBN: 9781259921261 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2017
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5821 .B62 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016267 | |
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APU Library Open Shelf | Book | HF5821 .B62 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016268 |
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| HF5821 .A74 2013 c.2 Contemporary advertising : | HF5821 .A74 2013 c.3 Contemporary advertising : | HF5821 .B62 2017 c.1 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2017 c.2 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2024 c.1 Contemporary advertising and integrated marketing communications / | HF5821 .H64 2019 c.1 Scientific advertising / | HF5821 .H65 1978 c.1 Schaum's outline of theory and problems of advertising / |
includes index.
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