The anatomy of humbug : how to think differently about advertising / Paul Feldwick.
Material type:
TextPublication details: Kibworth Beauchamp : Matador, [2015]Description: xii, 191 p. : 1 ill. ; 23 cmISBN: 9781784621926 (hbk.)Subject(s): Advertising -- Psychological aspects | Management and Business StudiesAdditional physical formats: ebook version :: No titleDDC classification: 659.1019 LOC classification: HF5822.P38 | F45 2015Also issued online.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5822.P38 F45 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016226 | |
General Circulation
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APU Library Open Shelf APIIT | Book | HF5822.P38 F45 2015 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016227 |
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| HF5811 .W8 2017 c.2 The attention merchants : | HF5813.G7 F64 2008 c.1 Powers of persuasion : | HF5822.P38 F45 2015 c.1 The anatomy of humbug : | HF5822.P38 F45 2015 c.2 The anatomy of humbug : | HF5823 .A48 2017 c.1 Advertising creative : | HF5823 .B27 2016 c.1 The advertising concept book : | HF5823 .B27 2016 c.2 The advertising concept book : |
Includes bibliographical references and index.
Also issued online.
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