Media audience research : a guide for professionals / Graham Mytton, Peter Diem, Piet Hein van Dam.
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TextPublication details: Thousand Oaks, California : SAGE Publications, Inc., [2016]Edition: 3rd edDescription: xvi, 281 p. ; 24 cmISBN: 9789351506430 (pbk.)Uniform titles: Handbook on radio and television audience research Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.2/072 LOC classification: P91.3 | .M98 2016
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APU Library Open Shelf | Book | P91.3 .M98 2016 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016386 | |
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APU Library Open Shelf | Book | P91.3 .M98 2016 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016387 |
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| P91.3 .L56 2019 c.1 Qualitative communication research methods / | P91.3 .M44 2017 c.1 Media innovation and entrepreneurship / | P91.3 .M98 2016 c.1 Media audience research : | P91.3 .M98 2016 c.2 Media audience research : | P91.3 .R38 1994 c.1 Introduction to communication research / | P91.3 .R38 2008 c.1 Introduction to communication research / | P91.3 .R67 2022 c.1 Applied mass communication theory : a guide for media practitioners / |
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
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