THE INFLUENCE OF SOCIAL MEDIA (FACEBOOK AND INSTAGRAM) ON CONSUMER BUYING BEHAVIOUR TOWARDS MOBILE PHONES IN KUALA LUMPUR, MALAYSIA / CHOUHOURA ABDALLAH ISMAN .
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 86 p. : ill. ; 30 cmSubject(s): Facebook (Electronic resource) | Online social networks | Internet marketing | Consumer behaviourLOC classification: PM-30-34Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1708EAMBA)
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-34 (Browse shelf (Opens below)) | 1 | Not for loan | 00016806 |
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A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1708EAMBA)
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