Brand identity breakthrough : how to craft your company's unique story to make your products irresistible / Gregory V. Diehl, foreword by Kyle Gray.
Material type:
TextPublication details: [S.l.] : Identity Publications, 2018Edition: 4th edDescription: xx, 227 p. ; 23 cmISBN: 9780692651872 (pbk.)Subject(s): Corporate image | Branding (Marketing)LOC classification: HD59.2 | .D54 2018
Contents:
Why identity matters --Creating your brand identity --Telling your story to the world --Brand identity case studies --Resources for prospective entrepreneurs.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HD59.2 .D54 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00017042 | |
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APU Library Open Shelf APIIT | Book | HD59.2 .D54 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00017043 |
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| HD58.7 .M37 2015 c.1 Organizational behavior : | HD58.8 .L63 2018 c.1 Innovation by design : | HD58.8 .L63 2018 c.2 Innovation by design : | HD59.2 .D54 2018 c.1 Brand identity breakthrough : | HD59.2 .D54 2018 c.2 Brand identity breakthrough : | HD66 .C45 2017 c.1 Build your Dream Team : | HD66 .C45 2017 c.2 Build your Dream Team : |
Why identity matters --Creating your brand identity --Telling your story to the world --Brand identity case studies --Resources for prospective entrepreneurs.
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