A STUDY ON EVALUATING THE REPEATED PURCHASE INTENTION OF LUXURY BRANDS THROUGH SOCIAL MEDIA AMONG GENERATION Y IN WILAYAH PERSEKUTUAN / MOHD AJMAL HANIS ARRABBANI ALIMAS.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 136 p . : ill. ; 30 cmSubject(s): Consumer behavior -- Young consumers -- Malaysia | Social media -- Marketing | Internet marketingLOC classification: PM-30-87Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-87 (Browse shelf (Opens below)) | 1 | Not for loan | 00017011 |
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A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM)
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