Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
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TextPublication details: New Jersey : World Scientific, [2016]Edition: 8th edDescription: xvii, 783 p. : col. ill. ; 28 cmISBN: 9781944659011 (pbk.)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingAdditional physical formats: Online version:: Services marketingDDC classification: 658.8 LOC classification: HF5415.13 | .L68 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.13 .L68 2016 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012599 |
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| HF5415.13 .L68 2007 c.4 Services marketing : | HF5415.13 .L68 2007 c.5 Services marketing : | HF5415.13 .L68 2007 c.6 Services marketing : | HF5415.13 .L68 2016 c.1 Services marketing : | HF5415.13 .M33 1992 c.1 Strategic marketing planning / | HF5415.13 .M33 1999 c.1 Marketing plans : | HF5415.13 .M33 1999 c.2 Marketing plans : |
Includes index.
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