Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.
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TextPublication details: Boston, MA : Cengage Learning, [2017]Edition: 5th editionDescription: xv, 458 pages : illustrations ; 26 cmISBN: 1285429788 (hbk.); 9781285429786 (hbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .H64 2017
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APU Library Open Shelf | Book | HD9980.5 .H64 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012706 |
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| HD9980.5 .G76 2015 c.1 Service management and marketing : | HD9980.5 .G76 2015 c.2 Service management and marketing : | HD9980.5 .H64 2006 c.1 Services marketing : | HD9980.5 .H64 2017 c.1 Services marketing : | HD9980.5 .J64 2008 c.1 Service operations management : | HD9980.5 .J64 2008 c.2 Service operations management : | HD9980.5 .J64 2008 c.3 Service operations management : |
Includes bibliographical references and index.
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