FACTOR INFLUENCING PURCHASE INTENTION TOWARD COUNTERFEIT PRODUCTS AMONGST GENERATION Z IN KUALA LUMPUR / ARYO THEO PUTRA SARNO.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: xi, 110 pages : illustrations ; 30 cmSubject(s): Product counterfeiting | Consumer behavior -- Moral and ethical aspects | Consumers -- Attitudes | Consumers' preferencesLOC classification: PM-31-56Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA) Summary: The changes in industry and consumer behaviour are shown from the counterfeiting issue — counterfeit means to imitate something. Although counterfeit has a negative meaning, it is highly consumed. Therefore, the purpose of this research is to find out the effects of past experience, product appearance, product knowledge, and product involvement towards purchase intention. Due to the unknown number of population, the sample determination using non-parametric statistic with the non-probability method of purposive sampling. A total of 185 questionnaires were distributed in Kuala Lumpur as the researcher focused on Generation Z. The scale of measurement used in the questionnaire is the Likert Scale. Pearson correlation and multiple linear regression analysis are used to shows the effect for each variables and SPSS (Statistical Package for the Social Science) 24.0 for Windows as a tool to test the hypotheses in this research. The result of this research show past experience, product knowledge and product involvement affect partially on the purchase intention toward the counterfeit product, but the product appearance is not. This study further suggests that the company should pay attention to past experience, product knowledge, and product involvement that can affect consumer purchase intention and decisions in buying counterfeit products.
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Reference
|
APU Library Reference Collection | Masters Theses | PM-31-56 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00017671 |
Browsing APU Library shelves, Shelving location: Reference Collection, Collection: Masters Theses Close shelf browser (Hides shelf browser)
A thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA)
The changes in industry and consumer behaviour are shown from the counterfeiting issue — counterfeit means to imitate something. Although counterfeit has a negative meaning, it is highly consumed. Therefore, the purpose of this research is to find out the effects of past experience, product appearance, product knowledge, and product involvement towards purchase intention. Due to the unknown number of population, the sample determination using non-parametric statistic with the non-probability method of purposive sampling. A total of 185 questionnaires were distributed in Kuala Lumpur as the researcher focused on Generation Z. The scale of measurement used in the questionnaire is the Likert Scale. Pearson correlation and multiple linear regression analysis are used to shows the effect for each variables and SPSS (Statistical Package for the Social Science) 24.0 for Windows as a tool to test the hypotheses in this research. The result of this research show past experience, product knowledge and product involvement affect partially on the purchase intention toward the counterfeit product, but the product appearance is not. This study further suggests that the company should pay attention to past experience, product knowledge, and product involvement that can affect consumer purchase intention and decisions in buying counterfeit products.
There are no comments on this title.