THE INTERNATIONALIZATION OF DUTCH INTERNATIONAL NEW VENTURES IN EMERGING MARKETS : THE INFLUENCE OF ENTRY MODES ON THE ROLE OF INTERNATIONAL CORPORATE COMMUNICATIONS / LEANNE AYLEEN LOVETT.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 189 pages : illustrations ; 30 cmSubject(s): Globalization -- Malaysia | Investments, Foreign -- Developing countries | International business enterprises -- Management. -- Developing countries | Investments, DutchLOC classification: PM-32-04Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of MSc. in International Business Communication (UCMF1808BIBC). Summary: This study consists of a basic research and is explanatory and qualitative in nature as this form of research can provide in-depth information. In this research an attempt is made to gain more insight into its internationalization process, the choice of entry modes and communication strategies that have positive or negative consequences for this process. The aim is to describe the behaviour of companies, the strategic decisions for expansion and the use of corporate communication. The semi-structured interviews were conducted with six INVs from The Netherlands. The internationalization process was analysed by the mode of entry in which the
firm was engaged. International communication strategy was assessed through the measure ofcommunications objectives to be attained.
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Reference
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APU Library Reference Collection | Masters Theses | PM-32-04 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00018439 |
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A thesis submitted in fulfilment of the requirements for the award of the degree of MSc. in International Business Communication (UCMF1808BIBC).
This study consists of a basic research and is explanatory and qualitative in nature as this form of research can provide in-depth information. In this research an attempt is made to gain more insight into its internationalization process, the choice of entry modes and communication strategies that have positive or negative consequences for this process. The aim is to describe the behaviour of companies, the strategic decisions for expansion and the use of corporate communication. The semi-structured interviews were conducted with six INVs from The Netherlands. The internationalization process was analysed by the mode of entry in which the
firm was engaged. International communication strategy was assessed through the measure ofcommunications objectives to be attained.
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