Asia Pacific University Library catalogue


INVESTIGATING FACTORS AFFECTING IMPULSE BUYING AMONG FEMALE IN KLANG VALLEY, MALAYSIA : MITA ZORAIDA. CASE OF COSMETIC PRODUCTS /

By: MITA ZORAIDA (TP041900)Contributor(s): Ms. Deeparechigi Vashu [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 94 pages : illustrations ; 30 cmSubject(s): Consumer behavior. -- Malaysia | Compulsive shopping -- Women -- Case studies | Advertising -- Cosmetics -- MalaysiaLOC classification: PM-32-06Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1808BGMM). Summary: The purpose of this study is to investigate factors affecting impulse buying of cosmetic products among female consumers in Klang Valley, Malaysia and association with store environment, promotional activities and time duration. Data for this study was collected through self-administered questionnaires, and distributed by convenience sampling method around Klang Valley, Malaysia.
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Reference Collection 		Masters Theses PM-32-06 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) Available in APres 00018465

A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1808BGMM).

The purpose of this study is to investigate factors affecting impulse buying of cosmetic products among female consumers in Klang Valley, Malaysia and association with store environment, promotional activities and time duration. Data for this study was collected through self-administered questionnaires, and distributed by convenience sampling method around Klang Valley, Malaysia.

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