THE INFLUENCE OF E-TRUST, E-LOYALTY AND E-SATISFACTION ON ONLINE SHOPPING BEHAVIOUR OF BRANDED SMARTPHONES AMONG MILLENIALS’: A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / MOUSHAYYADAH EMAMDIN.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2020Description: viii, 98 pages : illustrations ; 30 cmSubject(s): Consumer behavior -- Smartphones -- Young consumers | Teleshopping | Branding (Marketing) | Analysis of varianceLOC classification: PG-23-0164Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management with specialism in E-Business (UC3F1906BM(EB)). Summary: This study aims to examine the online shopping behaviour of smartphone, among the millennials in Kuala Lumpur, Malaysia. This conducted study is a cross-sectional study, that uses questionnaire as its data collection main measurement instrument. The data was collected among 135 respondents using google docx questionnaires. The collected data was further analysed using SPSS software to provide descriptive statistics for each item used in the questionnaire. Based on the data analysis findings and results, E-Loyalty and E-Satisfaction is significant on online shopping behaviour of smartphone, however E-Trust was insignificant on online shopping behaviour of smartphone. Henceforth, the proposed hypotheses were accepted for E-Loyalty and E-Satisfaction, but rejected for E-Trust, according to the Multiple Regression testing and ANOVA testing. Simultaneously, these findings have been explained, and a Theoretical and practical implications, together with a conclusion and recommendation were being drawn in the last of the report.
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Reference
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APU Library Reference Collection | Undergraduate Theses | PG-23-0164 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00018608 |
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A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management with specialism in E-Business (UC3F1906BM(EB)).
This study aims to examine the online shopping behaviour of smartphone, among the millennials in Kuala Lumpur, Malaysia. This conducted study is a cross-sectional study, that uses questionnaire as its data collection main measurement instrument. The data was collected among 135 respondents using google docx questionnaires. The collected data was further analysed using SPSS software to provide descriptive statistics for each item used in the questionnaire. Based on the data analysis findings and results, E-Loyalty and E-Satisfaction is significant on online shopping behaviour of smartphone, however E-Trust was insignificant on online shopping behaviour of smartphone. Henceforth, the proposed hypotheses were accepted for E-Loyalty and E-Satisfaction, but rejected for E-Trust, according to the Multiple Regression testing and ANOVA testing. Simultaneously, these findings have been explained, and a Theoretical and practical implications, together with a conclusion and recommendation were being drawn in the last of the report.
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